![]() ![]() There are many definition of consumer behavior given by researcher. We can say that consumer behavior plays an important role in the field of choosing buying, and using the product, and throwing the product after its use. After choosing the right soap that we need we will smell the fragrance of the soap and if we feel that the fragrance of the soap is bearable and it is delightful then we will buy the soap but if the fragrance of the soap is not good and the packing is dull then the customer will never choose or think about the soap of Lux. If the product is able to throwing satisfy our desire then we might buy or may think to look at another brand that is also satisfying the desire. So the next step we follow is either the soaps brand we have choose, is it satisfying our desire for example Lux advertise itself a soap that has got good fragrance, not too harsh and moistures. For example Medimix is an Ayurvedic soap, but the packing and labeling of the product is not that much attractive and not much information is given about the product which result in the loss of the customers. The step that we follow is the packing of the product and the labeling that it has got. The next step we follow after getting in the right store where there are many options then we look out for the soaps that are advertised more for example, Dove, Lux and other brands. Sometimes we go to the store look out for the option and when we don’t find much option we move out of the store and try some different store. After selecting the store that we will go we look out for the availability of different brands of soaps or we can say we look for the number of brands that the store. First we look for the shop that we frequently visit like 98.4, Apollo pharmacy, and other kirana store where we can find our product which is soap. In today’s world, we buy lot of things, use them till they wore out and then we throw them, but sometimes it also happens that we go out to buy something for example to buy a soap, if we think we actually follow steps before buying any product or like for example any soap. Identification of the psychological use in the context of a retail store Identifying of psychological influences used in an advertisement Identification of psychological influences used in a product including packing and labeling ![]()
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